Alyssa Schwartz | Editorial Content Strategist / Journalist
Alyssa brings to Felicity more than a decade of health content and digital strategy expertise.
At the helm of MSN.ca’s women’s verticals (health, lifestyle, and travel), Alyssa developed integrated content campaigns such as the year-long Special K Better Body Boot Camp and a Parents’ Summer Survival Guide for Huggies.
With a natural interest in health and food (her mother is a registered dietitian and father is a doctor), Alyssa’s previous experience includes managing the health vertical at Canada.com, the online portal for Canwest (now Postmedia), where her original articles were syndicated by the National Post, Vancouver Sun, Montreal Gazette and other newspapers. She also led the launch of the Best Health magazine website and Best Health blog at Readers Digest.
A prolific writer, her articles have appeared in The Globe and Mail, The Toronto Star and numerous other print and online publications.