Goalposts: Amy Laski On How She Puts the PR in PR

Posted on: December 12th, 2017 by Taylor Barker

Sometimes the stars align and the world tells you that you need to know someone, and for me that person was Amy Laski, founder and CEO of Felicity Public Relations. When I met with her over coffee recently, I was impressed with her life-changing decision to leave corporate communications to be an entrepreneur, her drive to create a new model of public relations and the business savvy that has made Felicity a success. She talks below about change and how…


Not so sweet: Canadians worried about sugar but lack practical knowledge to reduce health risks

Posted on: June 6th, 2017 by Felicity Team

As the research linking the consumption of too much sugar to severe health risks piles up, it should come as no surprise that a clear majority of Canadian women say sugar is an important consideration when choosing snacks for themselves and their children, according to a new poll by Leger and KIND® Snacks. But while Canadians are worried about getting too much sugar, the poll also identified significant gaps in Canadians’ level of sugar-savviness – which could prevent them from…


Raising the bar, not eyebrows: Felicity in Ivey feature on virtual businesses

Posted on: March 20th, 2017 by Taylor Barker

  When we started Felicity, we raised more than a few eyebrows from business leaders who couldn’t wrap their heads around how an agency could be “real” without a physical office space. Five years in, we’re as real as ever, and the only thing we’ve been raising is the bar on communications, connections and content as a driver of bottom-line results.  One of Canada’s leading business schools, The Richard Ivey School of Business, just ran a feature article in its alumni magazine about…


Felicity introduces new Content Collective signature offering

Posted on: July 28th, 2016 by Amy Laski

Co-creative approach harnesses influencers to craft brand narrative strategies & bring them to life TORONTO, July 27, 2016 – Integrated communications and content agency Felicity [Inspiring Communications] announced today its new signature service offering, The Felicity Content Collective. The result of months of interviews with clients, marketers, media and social creators, The Content Collective acts as a brand’s integrated editorial board, that not only builds a brand’s story strategy, but has the capability to bring it to life. This series of…


5 Career Tips From The Trenches Of Entrepreneurship

Posted on: May 26th, 2016 by Amy Laski

This article was originally published by Women of Influence Have you ever tried running along a sandy beach? The refreshing sea breeze, the mist off the water, sun drenching your hair… It sounds glorious. But running on sand is hard work. It’s difficult to gain traction, the wind is often much stronger by the ocean, and at times the beach can be so wide, it proves hard to navigate. My experience working in a big corporation felt like running on…


Three ways brands must evolve to engage female influencers

Posted on: May 6th, 2016 by Amy Laski

Written by Amy Laski for Marketing Magazine. Marketers need to recognize the shift from bloggers to creators says agency president. In an increasingly virtual world of interactions, brands are more challenged than ever to move beyond traffic to gain traction, and in turn, to drive sales. Case in point: Only 19% of Canadian women report having had a meaningful interaction with a brand on social media. Yet, 74% of consumers say they rely on social networks to guide their purchase decisions.…


From the IABC Communicator: Is Media Relations Dead?

Posted on: April 28th, 2016 by Amy Laski

Amy’s original feature, Is Media Relations Dead?, appeared in the International Association of Business Communicators  “Communicator Magazine.” Only a few months in and already 2016 has been a dismal year for the media business in Canada. First, it was the closure of the Toronto Star’s main printing plant and significant job cuts throughout its newsroom. Then came the Postmedia announcement that it would be merging newsrooms from multiple papers into one in each of Vancouver, Calgary, Edmonton, and Ottawa. The…


Harnessing influencers, the right way

Posted on: March 10th, 2016 by Web Master

Originally published by Strategy Online. As marketers in today’s fragmented — yet converging — media landscape, we are faced with a conundrum: while social media makes it easier to reach target audiences, it’s getting more challenging to engage and influence them. Consider the fact that 74% of consumers rely on social networks to guide purchase decisions, and yet, according to a recent study, only 19% of Canadian women report having had a meaningful interaction with a brand on social media. In an…


Felicity in the News: Fast Company and iMeetCentral feature President Amy Laski

Posted on: December 18th, 2015 by Hailey Eisen

It’s been a busy month for Felicity, with our President Amy Laski writing her first article (of many) for Women of Influence and being quoted as a PR/communications expert in a number of articles, including the two below. Lots of great tips here on changing the subject or “bridging” more tactfully than a presidential candidate and onboarding new clients for success. Happy reading! 7 Ways To Change The Subject More Effectively Than A Presidential Candidate In public relations, changing the…


Women of Influence: Lessons from big brands to apply to your personal brand

Posted on: December 15th, 2015 by Amy Laski

Most of us watch with curiosity when big brands face controversy or initiate change. We wonder what it will do to the brand’s reputation and how it will impact public opinion. But, there are also great lessons we can garner from these brands — as well as those who seem to retain a leadership position over time — in terms of how we conduct ourselves and shape our personal brands. In the age of social media and the 24-hour news…