Lessons Learned: 3 Things you Need to Know about PR

Posted on: April 4th, 2018 by Georgina Kourakos

What You Need to Know After almost 25 years in a business that I love, I am beyond excited that my eldest daughter will soon be embarking on her own unique career path in communications. We have spent the last few months checking out universities and colleges that offer an impressive array of specialized programs – it’s a brave new world for future PR professionals. In honour of this personal milestone, I wanted to instill my old-school values with new…


PR Tips from a Journalist’s Point of View

Posted on: March 28th, 2018 by Rebecca Harris

When I started out as a business writer in the early 2000s, the age-old rivalry between journalists and PR people was going strong. But in today’s changing media environment, strong relationships between the two sides are more important than ever. While every PR pro knows the importance of getting the right story in front of the right reporter, media relations faux pas are still common. Here are some tips for interacting with the media:   Be Available. I’ll start with…


Transitioning from Cubicle to Condo

Posted on: March 7th, 2018 by Taylor Barker

Having recently entered the world of virtual PR, there were a lot of unknowns when it came to working from home. The idea sounded great – working in comfortable clothes, access to unlimited snacks, the freedom to work from anywhere – but things aren’t always what they seem. After having floundered for the first few weeks, I finally started to find my rhythm and figure out what worked for me, literally. Although some seem obvious, I thought I’d share a…


What’s YOUR tendency?

Posted on: March 2nd, 2018 by Amy Laski

What’s YOUR tendency? How do you respond to expectations, from others, or from within? Are you able to meet commitments you make to friends or colleagues, but have a tough time keeping commitments or achieving goals when you’ve set them for yourself? Or, does the thought of meeting anyone’s expectations, including your own, send you running for the hills? Understanding the “why” behind the “how” you respond to expectations can lead to greater happiness, health, productivity and success. It can…


Balance is Bull$#!& – Making the Case for Work-Life Integration

Posted on: December 14th, 2017 by Amy Laski

While I’m in the business of communications, I am in the practice of challenging conventions. And I call “bull” on the prevailing workplace conventions around “balance,” and instead want to introduce the term I prefer to use, “integration.” This was my key message at the annual Executive Breakfast of Women in Film and Television – Toronto, where I spoke about “work life balance” with their most senior members. I shared my journey from agency consultant, to in-house communications at Coke, to…


Seeing the “Craft” In Communications

Posted on: December 7th, 2017 by Jamie MacLean

I admire the creativity of artists and designers, and their talent for making beautiful objects. What most draws my eye though, is pottery. I have an extensive collection to prove it. When I moved to the UK, I found an opportunity to merge my work in communications with this passion for pottery. In helping artists build their brands, I had the pleasure of admiring their work while honing my craft. Helping them with their communications strategy was the closest I…


Felicity hosts fifth annual Urban Retreat

Posted on: October 30th, 2017 by Laurie Hall

Look back and learn; look forward and build On Tuesday, October 24, 2017, I was excited to join my fellow Felicity communications and content professionals to attend our fifth annual urban retreat. The day-long event was held at Montecito, the hip and happening hangout in downtown Toronto, owned by Canada’s favourite filmmaker, Ivan Reitman. This was the perfect ‘set’ for a day of learning, creating, planning and answering the big question ‘How might we be even better partners for our…


Don’t be Tricked. Treat yourself to Cyber Security.

Posted on: October 25th, 2017 by David Pisarek

October is a scary month, but not because of the Halloween ghouls and ghosts. October is Cyber Security Awareness Month, and now, more than ever, is a good time to take stock of all the passwords and security measures you have in place. As recent as the beginning of this month, Yahoo announced that all 3-billion user accounts were impacted by the 2013 security breach. Prior to that, Equifax has 15.2 Million UK records exposed and 145.5 million US records.…


CHFA East Conference Highlights

Posted on: October 4th, 2017 by Shari Cogan

Our team at Felicity is thrilled to have been selected as the PR partner of the Canadian Health Food Association (CHFA), Canada’s largest trade association dedicated to natural health and organic products. We’ll be working together to increase consumer engagement and trust in the sector. On September 16, 2017, Felicity account lead Shari Cogan and president Amy Laski attended CHFA East, Canada’s largest trade-only conference for the natural health and organics industry, featuring more than 850 exhibits on a 100,000…


7 Reasons Why Moms Make Amazing Entrepreneurs

Posted on: September 15th, 2017 by Lydia Juliano

When I started thinking about a topic for my  very first article on the Felicity Blog (one that I would need to write in English — my second language!), I started reflecting on how becoming a mom of two very energetic and sharp-minded kids has made me a better entrepreneur. Here are 7 skills I’ve learned in motherhood that have made me a  better businessperson: 1. Mastering multitasking and prioritizing Mothers are by definition professional planners and creative problem solvers,…


Top 5 Apps For Increased Productivity

Posted on: September 7th, 2017 by Karin Eldor

I’ll admit it: When it comes to paper products and back-to-school supplies, consider me obsessed. There isn’t a notepad, Post-It pack or weekly planner I won’t purchase. But in this era where my phone is my lifeline (and likely most of you can relate!), I also rely heavily on apps and digital tools to perform at peak productivity. Here are my five go-to apps for ensuring my days are as efficient as possible. For putting all my notes & thoughts…


From the Classroom to the Virtual Meeting Room

Posted on: August 14th, 2017 by Giulia Ricci

The transition from school to work can be a real test of skill. Everything that school tries to prepare us for as students is finally put to the test. I would consider myself a student of life – constantly learning in every situation. There is always a lesson to be learned regardless if you’ve been doing something for a day or ten years. In the same way, it is important that we constantly challenge ourselves and look for new opportunities.…


‘Paws’ for thought: The valuable lessons I’m learning from my puppy

Posted on: July 6th, 2017 by Jennifer Brown

After years of listening to our children beg for a dog, we decided it was time to open our hearts and our home to a puppy.  We brought Roxy, a beautiful Golden Doodle, home in April, and our lives were forever changed.   Over the years, there have been many studies that show that pet owners, and especially dog owners, reap numerous benefits from their pet including increased happiness, health and even self-esteem.  Studies also show that there is a…


Harness the headwinds: What Lorna Borenstein taught me about being your authentic self in business

Posted on: June 16th, 2017 by Amy Laski

“From Your Big Break to a Big Mistake: How to Have Resilience and Remain Authentic.” From the instant I read that headline, I was compelled to attend this Rotman School of Management talk, featuring internet veteran Lorna Borenstein. A Toronto native now living in California, Borenstein launched eBay Canada out of her guestroom with a newborn baby on her hip. As her bio says, “after 15 years in high-profile roles at eBay, HP, Yahoo!, and Move, Inc., Lorna challenged long-held…