Paving the way for an Easter icon
To encourage sharing the Lindt Gold Bunny as a family tradition, ultimately elevating its status to the “icon of Easter.”
Felicity invited top tier mom and lifestyle bloggers from across Canada to participate in a feel-good family program featuring the Lindt Gold Bunny. In order to solidify the Gold Bunny as a family tradition, tips and suggestions were provided on incorporating the Gold Bunny into Easter celebrations. The team challenged influencers to come up with their own ideas for a fun, family-friendly at-home activity.
Each influencer received a personalized Lindt Gold Bunny Easter basket including varieties of chocolate, background information and activity thought starters. The participating influencers created unique Lindt Gold Bunny content including a blog post, social media posts using the hashtag #LindtGoldBunny, and a Lindt Gold Bunny Easter giveaway leading up to the holiday.
Influencers participated enthusiastically in the Lindt Gold Bunny program and the content produced reflects that. Goal blog impressions were surpassed with a total of 520,000 as well as 1,186,733 social media impressions.