Dominion Lending Centres

Top Producers: Manis, Martinis & Mortgages

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The Challenge:

With a new location in North Toronto, the team at Dominion Lending Centres Top Producers was looking to become the go-to mortgage broker in the neighbourhood.

The Solution:

The Felicity team worked with the Dominion Lending Centres Top Producers team to begin to differentiate themselves on the basis of offering excellent service and for contributing to financial literacy in the community. An audience of females who were interested in taking control of their own finances was identified, and the team created an educational event to appeal to them.

The Event:

Manis, Martinis & Mortgages – offered an inviting atmosphere where guests received mortgage tips from the president of Dominion Lending Centres Top Producers, Peter Puzzo, alongside guest speaker Angela Self, a blogger from the popular personal finance site SmartCookies.com.

The results:

The event was a success, attracting a full house at the Dominion Lending Centres Top Producers office. All of the women in attendance raved about the martinis, manicures and delicious treats, as well as the “no-pressure” and accessible atmosphere in which to ask their own personal finance questions. The event also helped Dominion Lending Centres Top Producers establish new relationships and leads with media and local realtors. Here’s what some guests had to say about their impressions:

“[I learned] a lot more information about how mortgages work, how I am affected by it and how my spending can affect my credit score.”

“…Great event! Enjoyed learning about smart relationships, partners and planning.”