Tantalizing Ontario tastebuds with Nova 7 wine
Canada’s most acclaimed sparkling wine house, Benjamin Bridge, approached Felicity to help ignite buzz and support Ontario sales efforts for their Nova 7 brand.
With the challenge in mind, the team knew it would be critical to get Nova 7 into the hands (and mouths) of those who influence wine opinions and selection. The team conducted extensive research and leveraged existing relationships with top food and wine influencers in Ontario, including wine columnists, event planners, restaurateurs and sommeliers. To highlight the unique features that set Nova 7 apart from the competition, Felicity developed a high-quality influencer kit. The team created supporting materials and performed one-on-one liaison to get the most mileage for the brand.
The program was a very well-received “opening handshake” for Nova 7, placing the wine firmly on the map in this critical market.
Key accolades, after receiving the influencer kit:
“I…thought it was so refreshing and really enjoyed it.” – Tracy Howland, Producer, Breakfast Television
“The parcel was amazing…”
“I paired the second bottle with some Mexican food tonight…went perfect.” – Andre Prouix, Wine Review, NewsTalk1010