Harnessing influencers, the right way

Posted on: March 10th, 2016 by Web Master

Originally published by Strategy Online. As marketers in today’s fragmented — yet converging — media landscape, we are faced with a conundrum: while social media makes it easier to reach target audiences, it’s getting more challenging to engage and influence them. Consider the fact that 74% of consumers rely on social networks to guide purchase decisions, and yet, according to a recent study, only 19% of Canadian women report having had a meaningful interaction with a brand on social media. In an…