Managing a crisis in social media is a spectator sport

Posted on: April 27th, 2017 by Laura Currie Ryder

Reputation loss is seen by CEOs as today’s single largest business risk, and nothing can destroy a long-established reputation like the mismanagement of a crisis. Crisis management can also negatively affect the bottom line, or put you in line for Communicator of the Year Awards. And yes, everyone is watching. When crisis hits, many organizations have detailed processes in place to stop the leak or recall the product – to operationally “fix” the crisis. Equally important is an organization’s ability…