What do a knuckleballer and an entrepreneur have in common?

Posted on: February 2nd, 2016 by Amy Laski

It turns out, this is not a trick question. I had the good fortune of hearing legendary Blue Jays pitcher R.A. Dickey speak recently at a fundraising event. He was articulate, inspiring, thought-provoking and engaging. A great storyteller. I found that many of his learnings from his life experiences transcended the world of baseball, and even sports in general. I was so inspired by his talk that I wanted to share some of the most interesting points and how I…


From “news fiend” to “newsfeed”…and back again in 2016: My resolution for the “news” year

Posted on: January 6th, 2016 by Amy Laski

I’ve been a news junkie for as long as I can remember. While some parents practically had to force their kids to pick up a newspaper or book, mine actually had to force me to take my nose out of them every so often. I guess that’s why PR is my kismet career. Being attuned to what is taking place in the world and building upon it to achieve business goals is my passion. What’s changed over the years, isn’t…


Women of Influence: Lessons from big brands to apply to your personal brand

Posted on: December 15th, 2015 by Amy Laski

Most of us watch with curiosity when big brands face controversy or initiate change. We wonder what it will do to the brand’s reputation and how it will impact public opinion. But, there are also great lessons we can garner from these brands — as well as those who seem to retain a leadership position over time — in terms of how we conduct ourselves and shape our personal brands. In the age of social media and the 24-hour news…


Felicity continues team expansion and earns additional client wins

Posted on: December 15th, 2015 by Amy Laski

Growth of communications roster adds to “brains not bricks” business model TORONTO, December 7, 2015 – Public relations and integrated communications agency Felicity today announced the addition of six new team members, transforming the virtual firm’s consumer, healthcare, sustainability and media relations capabilities. “At Felicity we aim to be our clients’ best business partner in achieving their bottom-line objectives,” said Amy Laski, president of Felicity. “We are able to deliver on this commitment because our clients pay for brains, not…


Felicity Celebrates A Year Of Hitting Targets With A Friendly Game of Axe Throwing

Posted on: December 2nd, 2015 by Amy Laski

Last night we kicked off the holiday season with a mystery road trip. I wanted to surprise our team by giving them a chance to do something different…an opportunity that would force us out of our collective comfort zone and experience the exhilaration of a new physical challenge. Plus, it’s rare that we get to be truly surprised these days (with good things anyway!). While many of our Associates pushed for more information, I managed to keep the destination and…


Three lessons for brand leaders from the film world

Posted on: November 5th, 2015 by Amy Laski

What do you get when you mix a parody of the Rob Ford scandal, an inspiring teen drama about a cancer-fighting figure skater, and…Wolfcop? A tough decision. That’s what I was faced with as a judge for the “Tweak my Plan” event, a part of the Playback Marketing Summit which was held on October 29 in Toronto. Three film producers were selected to participate in the event, presenting the marketing plans they’d developed for their soon-to-be-released film projects to a…


The one routine every business needs

Posted on: October 8th, 2015 by Amy Laski

Fall is full of fresh starts. Back-to-school. The commemoration of the Jewish new year. There’s something exciting about this time, and the promise it holds for the months to come. I suppose it’s human nature when you’re starting anything new to crave the comfort of a familiar routine. Defined as “a regular way of doing things in a particular order,” routines make certain aspects of life run more smoothly. But as tempting as it can be to routinize your life…


Three things businesses can learn from the 2015 Toronto Pan Am Games

Posted on: July 20th, 2015 by Amy Laski

The 2015 Pan Am Games are in full swing and the city is abuzz with excitement—at least more than was anticipated. I’ve cheered the Canadian athletes on at a few events and have been wholly impressed by the experience. Everything from transportation to on-site organization to the athleticism and performance of Team Canada has been remarkable. Whether or not you’ll have a chance to partake in the Games in one way or another, here are three things business leaders can…


Brands engage with influential media and bloggers at Felicity’s first [Wo]man Cave

Posted on: June 18th, 2015 by Amy Laski

If you’re a marketer whose brand targets women in today’s fragmented media landscape, you are faced by a conundrum: while social media makes it easier to reach your audiences, it’s getting tougher to engage and influence them. In fact, according to a recent study, only 19% of the Canadian women surveyed felt they had had a meaningful interaction with a brand on social media. In an increasingly ‘virtual’ world of interactions, it’s more important than ever for brands to find…


My Felicity…

Posted on: December 11th, 2014 by Amy Laski

Our Team Celebrates the Holidays by Sharing a Little Felicity! In celebration of the holidays and in the spirit of spreading happiness, we asked each of the members of the Felicity [Inspiring Communications] team to answer the following question: What is your Felicity? In this case, felicity is defined as: the quality or state of being happy; especially: great happiness. After you read what our team had to say, tell us what your felicity is in the comments below. We’ll…


Felicity Grows Again: A Big Welcome To New Members of The Team

Posted on: November 12th, 2014 by Amy Laski

Felicity is growing! We’re pleased to introduce some of the new team members who have come on board in the last couple of months: Jacqui d’Eon, Strategist & Issues Management: Jacqui has over 30 years of experience as a communicator and corporate executive. Jacqui was the Chief Communications Officer at Deloitte where she oversaw executive, internal and promotional communications as well as advising the firm on issues management and legal cases. Prior to joining Deloitte, she operated her own consultancy following…


Virtual Halloween with Felicity!

Posted on: October 31st, 2014 by Amy Laski

Thank you to everyone who participated in our costume contest and celebrated Halloween with Felicity! We loved seeing all your photos and wanted to share the holiday fun by giving you a peek into what some of our associates and clients came up with! We also wanted to give a big congratulations to Jamie for winning our $75 Indigo prize raffle! Happy Halloween and have a great weekend everyone!


Balancing Career and Life Ambitions: What’s Right For You vs. What’s Right For Your Company

Posted on: October 24th, 2014 by Amy Laski

Last week, we saw and heard a number of perspectives in traditional and social media around the announcement that Facebook and Apple are offering their female employees egg freezing as a benefit. Is this promoting crazy expectations for women to put off family and personal balance? Or, is it offering greater flexibility that ultimately empowers women to shape their future the way they want, without the interference of a ticking biological clock? At Felicity, we celebrate our associates’ needs for…


Personal Alignment: Riding The Wave of Work/Family Balance

Posted on: August 12th, 2014 by Amy Laski

The elements in my life that influence my daily decisions are how much work I have to do and what is going on with my children and family. I always have to balance off the urgency and “tug” of both to make sure each are given the right amount of attention. I suppose what often drops off in the mix is the time to myself to actually step back from this tug. When I do, I come away with a…