Harness the headwinds: What Lorna Borenstein taught me about being your authentic self in business

Posted on: June 16th, 2017 by Amy Laski

“From Your Big Break to a Big Mistake: How to Have Resilience and Remain Authentic.” From the instant I read that headline, I was compelled to attend this Rotman School of Management talk, featuring internet veteran Lorna Borenstein. A Toronto native now living in California, Borenstein launched eBay Canada out of her guestroom with a newborn baby on her hip. As her bio says, “after 15 years in high-profile roles at eBay, HP, Yahoo!, and Move, Inc., Lorna challenged long-held…


Earning it: Lessons from Joann S. Lublin and female business trailblazers

Posted on: April 10th, 2017 by Amy Laski

It’s not every day that a true trailblazer is in our midst. That’s why, when I heard that Pulitzer Prize winner and The Wall Street Journal Management News Editor Joann S. Lublin would be speaking as part of the Rotman Women and Leadership series, I jumped at the chance to learn from her. She shared not only her experiences, but also those of the more than 50 women she interviewed for her book ““Earning It: Hard-Won Lessons from Trailblazing Women…


Unlocking the “brains, not bricks” virtual PR agency advantage

Posted on: March 2nd, 2017 by Amy Laski

Have you ever had an “A-HA!” moment, where suddenly the solution to a problem you’ve been facing becomes crystal clear? I’d like to say that the idea for my virtual PR agency, Felicity [Inspiring Communications] came to me in such a flash of brilliance. But, in truth, it was the confluence of two “UH-OH” moments that were the genesis of Felicity. One when I was the lone Coca-Cola employee at the Dietitians of Canada national conference. The other when I…


Opening our new “coffice” with some holiday “sip and schmooze”

Posted on: December 16th, 2016 by Amy Laski

The Felicity team gathered to ring in the holidays with a “sip and schmooze.”  The event doubled as an opportunity to break in a new collaboration space we will be using going forward. As a virtual organization, our clients invest in “brains, not bricks.” But we know there are some things that are best done in person. Our Hack-a-Thon in the fall identified the desire to have a designated space and time where the team could come together to meet,…


Mass Disruption: Thirty Years on the Front Line of a Media Revolution

Posted on: November 14th, 2016 by Amy Laski

I was fortunate to have recently taken part in the Disruption Expert Speakers Series at Rotman, featuring former Globe and Mail editor-in-chief John Stackhouse. John wrote his book “Mass Disruption: Thirty Years on the Front Line of a Media Revolution” following his exit from that post, and prior to starting his current role as senior VP in the office of the CEO at RBC. As a business person and communications professional, I find myself dually in awe of and scared by…


Three Unexpected Business Lessons I Learned While Making The Most of Summer

Posted on: September 1st, 2016 by Amy Laski

It’s hard to believe that it’s September and nearly the end of summer. Leading up to this summer was an especially busy time for Felicity. We organized  our second annual [Wo]Man Cave brand experience lounge featuring nearly 25 brands and attracting more than 75 media and creators, hosted our 4th annual team urban retreat, and launched  our new Content Collective signature offering, at the cornerstone of our new website. Fellow entrepreneurs will be able to identify with the fact that…


Felicity introduces new Content Collective signature offering

Posted on: July 28th, 2016 by Amy Laski

Co-creative approach harnesses influencers to craft brand narrative strategies & bring them to life TORONTO, July 27, 2016 – Integrated communications and content agency Felicity [Inspiring Communications] announced today its new signature service offering, The Felicity Content Collective. The result of months of interviews with clients, marketers, media and social creators, The Content Collective acts as a brand’s integrated editorial board, that not only builds a brand’s story strategy, but has the capability to bring it to life. This series of…


[Wo]Man Cave Brings Together Brands and Creators

Posted on: June 22nd, 2016 by Amy Laski

On June 14, 2016, the second annual Felicity [Wo]Man Cave brand experience lounge was the place to be for two dozen of Canada’s leading and emerging brands, and 75 of the most influential female-targeted bloggers/creators and journalists in the country. While many interactions between brands and these creators take place online, there’s nothing quite like convening IRL (in real life) to establish invaluable relationships. Toronto’s Berkeley Fieldhouse was transformed for a morning of inspiration, collaboration, and a little relaxation too.…


Come Sail Away: Felicity’s 4th Annual Urban Retreat

Posted on: June 15th, 2016 by Amy Laski

Wednesday June 1 marked our fourth annual Felicity Urban retreat. This year the Felicity team boarded a small boat and sailed away to Toronto’s Island Yacht Club on Mugg’s Island where the stunning scenery and lakeside views inspired creativity and engaged our senses. This day-long retreat, a tradition we’ve all come to look forward to, gave us the opportunity to reconnect as a team, brainstorm around a number of growth initiatives we’re launching this year, and gather insights and advice…


5 Career Tips From The Trenches Of Entrepreneurship

Posted on: May 26th, 2016 by Amy Laski

This article was originally published by Women of Influence Have you ever tried running along a sandy beach? The refreshing sea breeze, the mist off the water, sun drenching your hair… It sounds glorious. But running on sand is hard work. It’s difficult to gain traction, the wind is often much stronger by the ocean, and at times the beach can be so wide, it proves hard to navigate. My experience working in a big corporation felt like running on…


Three ways brands must evolve to engage female influencers

Posted on: May 6th, 2016 by Amy Laski

Written by Amy Laski for Marketing Magazine. Marketers need to recognize the shift from bloggers to creators says agency president. In an increasingly virtual world of interactions, brands are more challenged than ever to move beyond traffic to gain traction, and in turn, to drive sales. Case in point: Only 19% of Canadian women report having had a meaningful interaction with a brand on social media. Yet, 74% of consumers say they rely on social networks to guide their purchase decisions.…


From the IABC Communicator: Is Media Relations Dead?

Posted on: April 28th, 2016 by Amy Laski

Amy’s original feature, Is Media Relations Dead?, appeared in the International Association of Business Communicators  “Communicator Magazine.” Only a few months in and already 2016 has been a dismal year for the media business in Canada. First, it was the closure of the Toronto Star’s main printing plant and significant job cuts throughout its newsroom. Then came the Postmedia announcement that it would be merging newsrooms from multiple papers into one in each of Vancouver, Calgary, Edmonton, and Ottawa. The…


Interview with an Influencer: Barry Waite on "selfie culture," influencer power, and educating PR pros of the future

Posted on: February 16th, 2016 by Amy Laski

I’m pleased to present our inaugural “Interview with an Influencer” column featuring a public relations leader and educator whom I greatly admire. I met Barry Waite during his tenure at Toronto-based PR agency, Strategic Objectives. He joined the firm in 1986 as a production coordinator, and worked his way up to Senior Vice President. Barry is currently Academic Chair, Communications & Media in the School of Communications, Media & Design at Toronto’s Centennial College. He assumed the role of chair…


What do a knuckleballer and an entrepreneur have in common?

Posted on: February 2nd, 2016 by Amy Laski

It turns out, this is not a trick question. I had the good fortune of hearing legendary Blue Jays pitcher R.A. Dickey speak recently at a fundraising event. He was articulate, inspiring, thought-provoking and engaging. A great storyteller. I found that many of his learnings from his life experiences transcended the world of baseball, and even sports in general. I was so inspired by his talk that I wanted to share some of the most interesting points and how I…